Newsletters | General Information | Organic | IPM Labeling | Plant and Life Science Publishing | Tree Fruit | Grapes | Berries
Featured Resources
- 2020 Customer Survey of U-Pick Farms in Greater Rochester Area – An analysis of customer satisfaction in U-pick farms based on factors such as fruit quality, staff friendliness, and pricing.
- Best Management Practices for U-Pick Farms During the COVID-19 Pandemic – Recommended practices and communication strategies for U-Pick operations to protect your farm team and your customers.
- Guide to Marketing Channel Selection: How to Sell Through Wholesale and Direct Marketing Channels: A decision-making aid for new farmers and for new marketing channels.
- New York Market Maker – Connecting willing markets and quality sources of food from farm and fisheries to fork in New York.
- Northeast Center for Food Entrepreneurship – Provides comprehensive assistance to food entrepreneurs. Includes technical guide, factsheets, and more.
- Guide to Farming In NYS: What Every Ag Entrepreneur Needs to Know – an essential resource with answers about taxes, business planning, labor law, zoning, regulations, marketing, and more.
- The Technology Farm – R&D park in Geneva, N.Y., for food, ag and bio-based collaboration with Cornell University.
- USDA Agricultural Marketing Service
- Marketing 101: An Introduction to Basic Marketing Practices (CISA).
- Enology – CFR enology page.
- Long Island Sustainable Winegrowing (LISW) – The First Certified Sustainable Viticulture Program on the East Coast. Site contains guidelines, news clips, and LISW Twitter feed.
- VineBalance: New York Guide to Sustainable Viticulture Practices – joint effort to define and promote the use of sustainable growing practices on the 33,000 acres of vineyards in New York.
- NY Grape and Wine Classifieds – Ads for grape and wine buyers/sellers, as well as help wanted.
- Cooperative Enterprise Program – Resource for people desiring to form a cooperative or learn more about the unique nature of a cooperative-structured business, and for cooperative leaders as they govern and manage these unique member-owned companies.
- Harvesting Change Workbook: A Planning Workbook for Apple Growers – Workbook designed for business analysis, decision-making and strategic planning. (2003 NYFarmNet)
- Cornell Dyson School Extension Bulletins – Publications intended for practitioners and decision-makers.
Newsletters
- Small Farms Quarterly – features articles with a variety of technical advice and farmer stories with the goal of supporting the growing farming movement in the Northeastern US.
- Small Farms Update from the Small Farms Program – E-mail signup.
- Cooperative Notes Newsletter – Northeast Cooperative Council
- Cornell Dyson School Smart Marketing Newsletter: a marketing newsletter that reviews elements critical to successful marketing in the food and agricultural industry.
- More Newsletters
General Information
- Marketing 101: An Introduction to Basic Marketing Practices (CISA)
- Developing a Strategic Marketing Plan for Horticultural Firms
- Successful Local Marketing
- Should Customer Satisfaction Be Part of Specialty Crop Growers’ Marketing Strategy?
- Beyond Growing – Buyers Looking for “Local”
- Marketing Orientation – A Producer’s View
- Reputation as Your Brand
- Sell Value – Not Price
- A Key to Successful Marketing Strategies – and We All Have It!
- A Guide to Understanding the Value Chain
- Getting Started in Farming? 5 Keys to Success (2002 Smart Marketing, 159 kb pdf)
- Links Between Dietary Recommendations and Farm Income for Horticultural Crops (2009 AEM, 375 kb pdf)
- Direct Marketing (ATTRA)
- PYO Operations and Farm Stands – Options for Your Business (Univ. of Wisc.)
- New York Economic Handbook 2013 (3.77 mb pdf )
- NY Summary Statistics for Fruits and Berries (2011 USDA, 330 kb pdf)
- New York Annual Statistical Reports (USDA NASS) or subscribe here.
- National Agricultural Statistics Service: Latest Releases from NY (USDA)
- Agricultural Marketing Service – (USDA)
- Fruit and Vegetable Market News – (USDA)
- Farmers Market and Local Food Marketing Resources – (USDA)
- Growing for Market
- NE Center for Food Entrepreneurship
- USDA GAP/GHP Food Safety Audit
- Adding Value to Farm Products: An Overview– (ATTRA)
- Steps to Start a Specialty Food Business
- Keys to Success in Value-added Agriculture – (ATTRA)
- Marketing Considerations for Small-Scale Specialty Food Producers
- Basic Standards for Home and Commercial Kitchens
- The Science and Technology of Making Preserves
- The Technology Farm (R&D park in Geneva, NY)
- Required Analyses of Various Types of Products
- Food Container Selection Tips – Glass
- Small Scale Processing Equipment
- Free Sugars in Fruits and Vegetables (1970, #1, 554 kb pdf)
- Cornell Farm-to-School Program
- Horticultural Business Information Network (Texas A&M)
- NY Beginning Farmer Project
- Evaluating a Rural Enterprise (ATTRA)
Organic
- Organic Marketing Resources – (ATTRA subscription required)
- Organic Price Report (OPR) -The Rodale Institute® weekly organic price updates
- Organic Standards for Handling (Processing)– (ATTRA)
- The National Organic Program – (USDA)
IPM Labeling
- Elements of IPM for All Crops
- Elements of IPM for Apples in New York State (NYSIPM)
- Elements of IPM for Sweet Cherries in NY State (NYSIPM)
- Elements of IPM for Grapes in NY State (NYSIPM)
- Elements of IPM for Blueberries in NY State (NYSIPM)
- Elements of IPM for Raspberries in NY State (NYSIPM)
- Elements of IPM for Strawberries in NY State (NYSIPM)
Order Plant And Life Sciences Publishing (PALS) books (formerly NRAES)
- Produce Handling for Direct Marketing (1992, NRAES #51)
Tree Fruit
- Does the Name Matter. Developing Markets for New Managed Apple Varieties (2011 Fruit Quarterly v. 19-3)
- New Apple Varieties, Trademarks and Clubs (2009 NYFQ v. 17-3, 309 kb pdf)
- Nutritional Quality of New York Peaches and Apricots (2011 FQ v. 19-4)
- Common Nutrients and Nutraceutical Quality of Apples (2012 Fruit Quarterly v. 20-3)
- Premier Apple Shows the Way Toward Smart Marketing! (2004 Smart Marketing, 164 kb pdf)
- Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products (2001 AEM, 1.7 mb pdf)
- Anti-Cancer Apple Peels (2007 Cornell Chronicle)
- Sour Power Cherry Drink gets $2.3 M Venture Funding (2007 Cornell Chronical)
- Apples and Alzheimer’s, Parkinson’s (2004 Cornell News)
- Antioxidants in SmartFresh-treated, stored ‘Empire’ apples (2009 NYFQ v. 17-4, 275 kb pdf)
- Phenolics and Antioxidant Capacity in NY Plums (2004 NYFQ v. 12-4, 524 kb pdf)
- Antioxidants of Apples (2003 NYFQ v. 11-4, 95 kb pdf)
- Apple Peels and Antioxidant Activity (2002 NYFQ v. 10-3, 69 kb pdf)
- Dietary Flavonoids: Flavonols and Flavones (2002 NYFQ v. 10-3, 35 kb pdf)
- Antioxidants in NY Apple Cultivars (2001 NYFQ v. 9-2, 265 kb pdf)
- Apples: Source of Antioxidants (2000 NYFQ v. 8-2, 64 kb pdf)
- Premium Tree-Ripened Fruit – A Ripening Opportunity (2005 Smart Marketing, 39 kb pdf)
- Processed Apple Product Marketing Analysis: Apple Juice & Cider (2001 AEM, 152 kb pdf)
- Processed Apple Product Marketing Analysis: Hard Cider & Wine (2001 AEM, 288 kb pdf)
- Estimating the Environmental Footprint of NY Apple Orchards (2010 NYFQ v. 18-1, 1.04 mb pdf)
- Eating Quality and How We Measure Quality Objectively (2006 NYFQ v. 14-4, 116 kb pdf)
Grapes
- Developing a Wine Marketing Plan for a New Winery (2010 Smart Marketing,105 kb pdf)
- Long Island Sustainable Winegrowing (LISW) – The First Certified Sustainable Viticulture Program on the East Coast. Site contains guidelines, news clips, and LISW Twitter feed.
- VineBalance: New York Guide to Sustainable Viticulture Practices
- Factors affecting NY Wines in Upscale Restaurants (Smart Marketing, March 2010)
- Lake Erie Regional Grape Program – Business Management
- NY Grape and Wine Classifieds
Berries
- Should Production in High Tunnels Be Part of Your Specialty Crop Enterprise?
- Marketing Small Fruit…Points to Ponder
- Managing Small Fruit Crops for the Retail Market
- Retailing Requires TBQM: Total Berry Quality Management
- Marketing Specialty Fruit
- Eat Your Raspberries
- Eat Your Blueberries
- Antioxidant Capacity of Phenolic Phytochemicals in Black Raspberries
- Antioxidant Capacity and Anticancer Properties of Red Raspberry
- Marketing Specialty Jams and Jellies to Gourmet Consumers
- Email Marketing on Our Farm
- Blueberry Marketing Options (Northwest Berry and Grape Information Network)
- What Makes Direct Market Strawberry Farms Successful? (NC State Univ.)
- NYS Berry Pricing – Trends, Changes, Challenges (2010 NYFQ v. 18-2, 500 kb pdf)
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